Meta will soon use your AI chat interactions to target ads and content and users can’t opt out
Meta will soon start showing ads and other content to users based on their interactions based on their interactions with the company’s generative AI tools. The move is aimed at personalizing content and advertising across Meta’s app like Facebook and Instagram from 16 December.
The tech giant says it will notify users by 7 October but they won’t have an option to opt out. The silver lining, however, is that the update only applies to users who use its Meta AI.
Meta AI is currently only prominently highlighted across the company’s various apps like Facebook, WhatsApp, Instagram and Messenger. Meanwhile, the AI chatbot is also available via a standalone app and website.
“When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.” Meta said in a blogpost.
The company also says that users will be able to adjust the content and ads they say by going to the Ads Preferences.
During Meta’s annual shareholder meeting earlier in the year, CEO Mark Zuckerberg said (as cited by Reuters), “focus for this year is deepening the experience and making Meta AI the leading personal AI with an emphasis on personalization, voice conversations and entertainment.”
